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Birthe
Ong Cheng

Education

Northwestern University

Evanston, IL​

June 2019


 

April 2016 - June 2019

Oct 2016 – Oct 2018



 


Sep 2016 – June 2017




Bachelor of Science in Education and Social Policy                

  • Major in Change Management
    Minor in Computer Science
    Certificate in Design

  • Dean's List 2019 Spring

Vice President of Business Development                    

EPIC- Entrepreneurship In Action                     

  • Led corporate outreach and managed finances for $100,000 of annual budget
  • Drafted grant proposal that obtained $30,000 in funding and expanded EPIC’s network
  • Co-founded Sprout, an entrepreneurship boot camp based in San Francisco

Women in Computing 
Outreach                

  • Organized hack nights to foster mentorship for females in tech
  • Promoted opportunities for female students to attend tech conferences

Global Engagement Summit                

Finance & Fundraising            

  • Carried out fundraising initiatives for student-run social innovation summit.
  • Built a network of 50+ VC’s to mentor student entrepreneurial ventures.

Work Experience

Appier Inc.

Taipei, Taiwan

January 2021

Sage Corps

Chicago, IL

June - August 2018

Solaris Capital Advisors

Taipei, Taiwan

June – August 2018



 

Campaign Analyst                

  • Analyze digital ad campaigns using Appier's proprietary AI products. Aggregate raw data and extract insights using Tableau and Excel. 

  • Implement data-driven strategies and optimizations to achieve client’s business KPI.

  • Provide statistical feedback and collaborate with scientists to improve AI models.

Digital Marketing Intern                     

  • Managed and analyzed social media campaigns using Google Analytics. Grew Instagram reach +10% FB engagement 1.8x.

  • Researched user patterns and market trends. Designed digital marketing content.

  • Introduced data-driven email marketing strategy that boosted email open rate 3x in 2 months and drove customer acquisitions.

Financial Analyst Intern               

  • Researched and analyzed transaction and trading comparables and produced meaningful reports for senior analysts • Initiated personal research project on applying Artificial Intelligence (Trend-Following) to financial analytics 

Extracurricular

Canadian Ski Association

January 2020

International Ski Federation

2012 - 2018

Huatung English Camp

2013 - 2020




 

Ski Instructor               

  • Level 3 Ski Instructor

 

Alpine Ski Racer                    

  • Sochi Winter Olympic Qualifiers

  • Junior World Championships 2014                  

  • Far East Cup 2014

 

Curriculum Advisor                    

  • Coordinated annual 10-day boarding camps with staff of 100 that provided a safe and engaging English-learning environment for around 300 underprivileged children.
    http://english.thealliance.org.tw/annual-huatung-english-camp.html

Projects

Machine Learning

March - June 2019

Mobile App UI/UX

March - June 2019



 

EECS 348 Practicum in Intelligent Information Systems

  • Developed, built, and piloted a facial recognition wearable device that supplies social contact information in real-time. 
  • Skills: Python and IDLE3 for Raspberry Pi, wearable hardware design & prototyping

 

EECS 330 Human Computer Interaction

  • Designed, implemented, and tested an iOS app that connects university researchers and study participants in a more efficient way. 
  • Skills: HTML/CSS, Javascript (basic) for digital prototypes, wireframes, user testing

Skills

Programming

Analytics

Design


 

Languages

Python, SQL, HTML, CSS, C++, JavaScript

Tableau, Google Analytics, Facebook Business Suite, Grafana

Adobe Illustrator, InDesign, Sketch, Heuristic Evaluation

English

Chinese

French

Native​

Native

Conversational

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